Fractional marketing

Fractional marketing & sales leadership for teams that need traction

We deliver CMO-level strategy with agency-grade execution as a fractional marketing & sales partner.
When your internal team is stretched or you need to build a proper marketing and sales engine without hiring full-time, we step in and get it moving.

We bring senior leadership, hands-on delivery, and the experience to do it properly because we have done it before. If you are ready for a professional marketing and sales team to support your strategy, handle execution, and restore momentum.

A smarter fractional marketing and salees model, with in-house delivery

Usually you get just a fractional senior level marketer. But we know the value of sales and marketing combined, not separate giving you true sustainability and growth. You will get senior direction to execute on strategy and supporting you in having a senior team to help you obtain your goals.

This approach reduces friction, improves quality, and keeps marketing and sales aligned to real business priorities.

Find out with a readiness assessment

When to use fractional marketing & sales

Marketing activity is high, but sales cannot see a clear impact on pipeline

Multiple agencies or suppliers are involved, but no one owns the strategy end to end

Messaging, campaigns, and sales conversations are disconnected

Leadership is unclear where budget is going or what it is achieving

Is your company ready?

The operating model

This is a smarter fractional marketing and sales model, with in-house delivery.

The operating model includes:

End-to-end ownership of marketing strategy
Ongoing alignment between marketing and sales
Creative, content, and campaign execution within the same system
A clear weekly cadence for priorities, delivery, and decision-making

Let’s discover if fractional marketing & sales is the next step for you ...

Take readiness assessment

FAQ's

Fractional marketing is senior marketing leadership delivered on a part-time or retained basis. It gives businesses access to experienced, CMO-level direction without hiring a full-time marketing lead. Fractional marketing focuses on setting strategy, prioritising effort, aligning teams and suppliers, and ensuring marketing activity supports clear business goals.
Not exactly. A fractional CMO often focuses on high-level strategy and leadership. Fractional marketing can include that level of thinking, but typically goes further into operational direction, execution oversight, and performance management. It bridges the gap between strategy and delivery.
This is a smarter fractional marketing model, with in-house execution. Most fractional support stops at strategy and oversight, then relies on external agencies or freelancers to deliver. This model combines fractional leadership with an in-house creative and content team, so strategy turns into delivery without friction.
When marketing feels busy but underperforming. This often shows up as rising spend, unclear priorities, inconsistent messaging, or leadership feeling disconnected from what marketing is actually delivering.
Owns the marketing strategy end to end. Sets priorities, defines success measures, aligns brand and campaigns, manages agencies or suppliers, and keeps marketing focused on outcomes rather than activity.
No. Fractional marketing can work with or without an internal team. It can lead junior marketers, manage agencies, or act as the central point of ownership until a permanent structure makes sense.
Fractional marketing is most effective for growing businesses that have outgrown ad hoc marketing but are not ready or do not need a full-time CMO. This commonly includes £2m+ revenue businesses, post-funding stages, or companies with multiple suppliers and no clear owner.
Costs vary based on scope, level of leadership required, and execution needs. Fractional marketing is designed to deliver senior expertise and momentum at a lower cost and risk than a full-time hire, while improving performance from existing spend.