Agency-heavy marketing with no strategic ownership

Stage: £2m+ revenue. Multiple suppliers. No internal lead.

The company is spending money on marketing. There are agencies, freelancers, and tools in place.

But:

• No one owns the strategy end-to-end

• Agencies are working in silos

• Results are hard to tie back to business goals

• Leadership feels disconnected from what marketing is actually doing

Marketing feels expensive and underwhelming.

Why fractional marketing at this stage

Bright Buzz provides the strategic layer that agencies cannot.

At this stage, we typically:

• Take ownership of the overall marketing strategy

• Set clear objectives and success measures

• Brief and manage agencies properly

• Align brand, campaigns, and messaging

• Improve performance without increasing spend

Agencies perform better when someone senior is steering the work. Fractional leadership brings focus and accountability back into the system.

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Learn if a fractional marketing leader is right for you and reach out for a discussion. Why wait? Book a call now