Why Bright Buzz exists
About
We see the business behind the brand
Bright Buzz is a UK-based B2B marketing consultancy that helps established businesses make better-informed marketing decisions.
It all starts with knowing
Before you spend your marketing budget, you need to know what you expect it to do for the business.
Bright Buzz helps established B2B companies work that out.
We find the missing pieces between what the business wants to achieve and what its marketing is currently set up to deliver. We show you what needs attention, what comes first and where your budget can make a meaningful difference.
Marketing cannot sit on the edge of the business. It needs to support how the company sells, competes and grows.
Without that understanding, you are making decisions with your eyes closed. Bright Buzz helps you open them and move forward with a plan.
Experience tells us where to look. Research tells us what matters.
Bright Buzz draws on more than 20 years in marketing, including more than 15 years in research, strategy and planning.
Each Brand Growth Assessment is supported by a team of marketing strategists and researchers. We examine the goals of the business, its market and competitors, what buyers are being told, how sales carries that message and what the existing performance evidence reveals.
Research finds the gaps. Experience tells us which ones matter.
We start before the brief
You may already have a solution in mind. Before you commit the budget, we make sure it will solve the right problem.
We examine what the business needs to achieve, what marketing and sales are delivering now and what is standing in the way. This shows whether the proposed work is worth funding, whether the brief needs to change or whether another priority comes first.
The Brand Growth Assessment gives you three priorities and a recommendation for each. You can brief the right work, allocate the budget with greater confidence and avoid investing in something that will not deliver what the business needs.
If you want our help delivering any of those priorities, we can discuss that once they are clear.
What has Bright Buzz helped businesses uncover?
The team brings experience from start-ups, growing technology companies, specialist businesses and global organisations.
We have identified a new market and customer channel for a company whose established way of working was limiting its opportunities for growth.
A new route to market
We have examined why marketing was attracting interest but failing to generate the right quality of leads or support stronger conversion.
The gap between leads and closed business
We have helped companies turn complex expertise into content that buyers can understand and sales teams can use.
Content that supports the sale
About the Founder
Tina Hiatt is the founder of Bright Buzz and a Brand Growth Strategist with more than 20 years of marketing experience across start-ups, growing businesses and global organisations. Tina combines brand and marketing strategy with the creative judgement to make complex businesses clearer, more distinctive and easier to choose.
