Scaling company without senior marketing leadership

Stage: £1–£5m revenue. Team of 10–40. Growing fast.

The company has traction. Sales are happening. Marketing exists, but it has grown in fragments.

There may be:

• A junior marketer doing their best

• A couple of agencies running campaigns

• Founders still making final marketing decisions

Activity is high, but direction is unclear. Campaigns are launched without a clear narrative. Brand consistency slips. Lead quality is unpredictable. Everyone is busy, but no one owns the whole picture.

Hiring a full-time Head of Marketing feels like the next step — but the role isn’t clearly defined yet.

Why fractional marketing at this stage

Bright Buzz steps in to provide senior marketing leadership without locking the business into a premature hire.

At this stage, we typically:

• Define what marketing is actually responsible for now

• Set priorities aligned to commercial goals

• Create a clear brand and messaging direction

• Bring structure to campaigns and lead generation

• Manage agencies and internal resources properly

This gives the business clarity and momentum while shaping what a future full-time role should look like or removing the need for one entirely.

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Interested in a partnership with us on a fractional basis, book a call today.