Fractional marketing
Fractional marketing leadership for teams that need traction
We deliver CMO-level strategy with agency-grade execution as a fractional marketing partner.
When your internal team is stretched or you need to build a proper marketing engine without hiring full-time, we step in and get it moving.
We bring senior leadership, hands-on delivery, and the experience to do it properly because we have done it before. If you are ready for a professional marketing team to support your strategy, handle execution, and restore momentum to your purpose-driven brand, growth does not need to wait.
A smarter fractional marketing model, with in-house execution
Most fractional marketing models stop at leadership and oversight. Strategy is set, direction is given, and execution is handed off elsewhere. That handoff is where momentum is often lost.
Fractional marketing works best when strategy and execution sit close together. Senior direction, creative delivery, content, and campaign execution all operate inside the same system. Decisions move faster. Output improves. Marketing stops stalling between ideas and action.
This approach reduces friction, improves quality, and keeps marketing aligned to real business priorities.
When to use a fractional marketing model
A fractional marketing model is best used when a business is already investing in marketing but lacks senior ownership and alignment with sales. If sales cannot explain what marketing is doing, and marketing cannot point to revenue impact, the issue is alignment, not effort. It is typically the right approach when:
Marketing activity is high, but sales cannot see a clear impact on pipeline
Multiple agencies or suppliers are involved, but no one owns the strategy end to end
Messaging, campaigns, and sales conversations are disconnected
The operating model
This is a smarter fractional marketing model, with in-house execution. Unlike traditional fractional marketing, which often stops at strategy and oversight, this model combines senior marketing leadership with an in-house creative and content team. This ensures strategy moves directly into delivery without friction.
The operating model includes:
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End-to-end ownership of marketing strategy
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Ongoing alignment between marketing and sales
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Creative, content, and campaign execution within the same system
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A clear weekly cadence for priorities, delivery, and decision-making
The result is consistent momentum and marketing that operates in step with business goals.
FAQ's
Fractional marketing is senior marketing leadership delivered on a part-time or retained basis. It gives businesses access to experienced, CMO-level direction without hiring a full-time marketing lead. Fractional marketing focuses on setting strategy, prioritising effort, aligning teams and suppliers, and ensuring marketing activity supports clear business goals.
Not exactly. A fractional CMO often focuses on high-level strategy and leadership. Fractional marketing can include that level of thinking, but typically goes further into operational direction, execution oversight, and performance management. It bridges the gap between strategy and delivery.
This is a smarter fractional marketing model, with in-house execution. Most fractional support stops at strategy and oversight, then relies on external agencies or freelancers to deliver. This model combines fractional leadership with an in-house creative and content team, so strategy turns into delivery without friction.
When marketing feels busy but underperforming. This often shows up as rising spend, unclear priorities, inconsistent messaging, or leadership feeling disconnected from what marketing is actually delivering.
Owns the marketing strategy end to end. Sets priorities, defines success measures, aligns brand and campaigns, manages agencies or suppliers, and keeps marketing focused on outcomes rather than activity.
No. Fractional marketing can work with or without an internal team. It can lead junior marketers, manage agencies, or act as the central point of ownership until a permanent structure makes sense.
Fractional marketing is most effective for growing businesses that have outgrown ad hoc marketing but are not ready or do not need a full-time CMO. This commonly includes £2m+ revenue businesses, post-funding stages, or companies with multiple suppliers and no clear owner.
Costs vary based on scope, level of leadership required, and execution needs. Fractional marketing is designed to deliver senior expertise and momentum at a lower cost and risk than a full-time hire, while improving performance from existing spend.
Fractional marketing resources
Outcomes of a fractional marketing approach
The outcome of a fractional marketing approach is clarity, ownership, and improved performance without increasing complexity or spend. Fractional marketing replaces fragmented activity with a focused, commercially aligned system.
A single, accountable owner for marketing strategy and priorities
Improved performance from agencies and suppliers
Clear alignment between marketing activity and sales outcomes
Marketing that is easier to run, easier to measure, and easier to trust
More consistent messaging across channels and campaigns