Make the right B2B marketing decision before you invest
Bright Buzz provides Brand Growth Assessments for established B2B businesses preparing to make a significant marketing decision.
Get an independent view of what buyers can understand about your business, how your position compares with competitors and which three marketing priorities come first.
Give your next marketing investment a clear direction
A new website, campaign, agency or marketing hire can create real momentum when it is based on a clear understanding of what the business needs.
When your position, commercial message and strongest value are aligned, the next investment has a stronger foundation and a more focused brief.
The Brand Growth Assessment identifies the three priorities to address first, helping you direct your budget, time and people where they can have the greatest impact.
Brand Growth Assessment
The Brand Growth Assessment examines how clearly your business is positioned, how consistently your value is communicated and whether your marketing and sales materials support the direction of the business.
What you will receive.
Private written assessment
Three marketing priorities
Clear recommendations
£1,200 + VAT | Delivered in one week
We see the business behind the brand
Bright Buzz is a UK-based B2B marketing consultancy founded by Tina Hiatt.
The Brand Growth Assessment draws on more than 20 years of marketing leadership across global organisations, growing businesses and specialist B2B teams.
That experience spans brand strategy, positioning, go-to-market, demand generation, websites, content, campaigns and sales alignment.
This breadth allows Bright Buzz to consider how positioning, marketing and sales work together across the complete commercial picture.
Start your next marketing investment with clear direction
View the full Brand Growth Assessment to understand what it examines, what you receive and whether it is the right starting point for your business.
Tell us what has prompted your interest.
Key resources
When is a Brand Growth Assessment valuable?
You can request an assessment without knowing exactly what needs attention. Identifying that is the purpose of the work. The assessment is particularly valuable when you are:
01
Planning a new website or rebrand
02
Appointing or reviewing a marketing agency
03
Making a marketing hire
04
Launching a new product or service
05
Entering a new market
06
Targeting larger clients
07
Reviewing your position or sales message
08
Preparing a significant campaign
09
Responding to increased competition
10